After you've brainstormed ways to develop provocative content for your website, try following these tips to ensure a fresh experience for your website visitors:

• Be concise- Write for speed readers. Your website visitors don't read- they scan. Write short, simple, easy to understand sentences.

• Resist tempation- Copy and paste information at your peril. The writing style in your print materials will typically not translate well to the web. The web offers a more interactive experience between the "author" and "reader" that most website visitors have come to expect. Unless your brochures are particularly punchy, your website visitors will struggle to maintain their attention level.

• Avoid the "infinite scroll"- Create more pages with less content. Help your website visitors find what they're looking for fast- categorize and organize your content so they are able to read only what they want.

• Avoid image heavy pages- Optimize for fast downloads. If it takes too long to download, your website visitor will abandon the effort. Make sure your photos are not too large for someone on a modem to download in a reasonable amount of time.

Website Best Practices
These best practices help your website visitors trust your site:

• Privacy Policy- A privacy policy is a social contract between you and your visitors as to how their information will be used. It also helps visitors decide if they want to give you their email address or other personal contact information. Clear, simple and privacy based policies ensure that your visitors will feel confident that you will respect their privacy. Action Potential's Nonpropfit Web Toolkit and Toolbox automatically format a privacy policy for your site based on our template. A link is then displayed from every webpage and email sent through our system to ensure full transparency.

-- Building Your Site- Interactivity

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