After you've brainstormed ways to develop provocative content for your website, try following these tips to ensure a fresh experience for your website visitors:
- Be concise- Write for speed readers. Your website visitors don't read- they scan. Write short, simple, easy to understand sentences.
- Resist tempation- Copy and paste information at your peril. The writing style in your print materials will typically not translate well to the web. The web offers a more interactive experience between the "author" and "reader" that most website visitors have come to expect. Unless your brochures are particularly punchy, your website visitors will struggle to maintain their attention level.
- Avoid the "infinite scroll"- Create more pages with less content. Help your website visitors find what they're looking for fast- categorize and organize your content so they are able to read only what they want.
- Avoid image heavy pages- Optimize for fast downloads. If it takes too long to download, your website visitor will abandon the effort. Make sure your photos are not too large for someone on a modem to download in a reasonable amount of time.
Website Best Practices
These best practices help your website visitors trust your site:
-- Building Your Site- Interactivity
Action Potential Networks, Inc.
...building community one click at a time