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Content as Currency

In building your website, content is crucial. Content is the information that you publish on your site. Content is the currency of your website- it is the reason that people take the time to visit your site.

How Do You Develop Provocative Content?
To create content with an effective hook, try answering these questions:

  • If content is the currency of your site, what are you "selling"?
  • What is the purpose of your site?
  • What do you want your visitors to take away from your site?
  • What makes your website unique?
  • Why should web users come to your website when they can get the same information from anywhere in cyberspace?
  • What is your online niche?


-- Building Your Website- Content- Tricks of the Trade

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